J Balvin’s Arcoiris World Tour kicked off with what Variety called “one of the greatest sets Coachella has ever seen!”. The end result was a unique collaboration between Creative Directors The Squared Division, art collective Friends With You and ourselves. We updated and expanded on Coachella concepts for the world tour, and history defining main stage headline set at Lollapalooza, the first for a Latin artist. Friends With You let us have amazing creative freedom to bring their much loved characters to life, and the entire project is one of the most crazy and trippy in our recent memories.
Creative Directors The Squared Division
Character Designs Friends With You
