We designed a cutting edge performance environment and produced the XR shoot for RCA Records. Embracing the full potential of XR (Extended Reality) which allows the perfect mix of virtual and physical, Doja was surrounded by dancers in a performance where choreography, costume, lighting, staging and content came together cohesively to delivery a truly iconic VMA debut for Doja Cat.
Creative Director Brett Nelson
XR Production Partners XR Studios
Notch Partners Hidden Road Studio